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Small press publishers: What makes the difference between an item that will get news coverage, previews, and interviews and what doesn't? A lot of publishers have no idea what to submit to the press, how to submit it, or why they are being overlooked for coverage. Comics journalist Rik Offenberger (First Comics News, Archie Comics) moderates this panel on just what it takes to get coverage, with the comic journalists themselves telling you what they are looking for in your submission. Panelists include (in alphabetical order): Martin Boruta (The Hey Kids Comics Radio Show, First Comics News), Peter Breau (Second Sight Publishing), Ed Catto (Captain Action, Agendae), Holly Golightly (Broadsword Comics), Michael Kingston (Headlocked Comics), Rob Salkowitz (Forbes, ICv2), and JC Vaughn (Gemstone Publishing, The Scoop). Find out what it takes to self-promote and make a significant impact on your ability to sell your comic.